Brand strategy
Positioning, audience insight and a clear creative direction for your next move.
Campaigns, content and creator partnerships. Built around your brand, with the people and platforms to get the work seen.




Positioning, audience insight and a clear creative direction for your next move.
Ideas, design and production adapted for the channels your audience uses.
Content planning, publishing, community management and ongoing reporting.
Find the right voices, shape the brief and coordinate the work through Creators Circle.
MGDM is exclusively authorised to manage the digital presence of every Media General brand. We bring that publishing experience and access to the campaigns and productions we create for clients.
Alongside creative and production, we can plan additional reach through relevant brands, programmes and digital channels across the network.
Distribution, placements and promotion are agreed as part of your campaign plan.




Selected brands from the wider network


Bring creators into the idea. Our network connects brands with people who know their communities and how to speak to them.
Campaign collaborations, Play and Connect gatherings and forums on the business of creating. There’s more than one way to get involved.
Explore Creator Circles Play and Connect & our eventsReach audiences across our digital brands and Media General channels. Talk to us about the right combination of advertising, branded content and promotion for your campaign.
Last updated August 2026
Your audience, the problem to solve and what success should look like.
Agree the concept, creative work, deliverables and distribution plan.
Produce, publish and coordinate the campaign across the agreed channels.
Review results together and decide what to improve or do next.